Homebased Biz v2.0

Goodbye, Limitations

For entrepreneurs like Sara Lewis, those boundaries are already disappearing. Lewis launched Pasadena, California-based KinderStart.com last summer with co-founder Victor Goodman (who now runs the site) after spending most of her adult life as an executive in the film industry. KinderStart evolved from Lewis' desire to create a centralized online resource site for parents, caregivers, teachers and relatives. The decision to leave a well-paying corporate job came after Lewis' son, Matthew (now 4), became seriously ill just prior to his first birthday, while his mother was in Europe on business.

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"It was a hard thing to deal with, and it put a lot of things in perspective," says Lewis, who had her second child, Lily, this past October. "I liked traveling around the world, but I didn't realize what I was missing at home. Now I can work around my family."

KinderStart.com receives more than 5 million hits per month and is listed as an official child resource site by state agencies nationwide. All of this gives Lewis reason to smile, but it's the change in lifestyle that makes her happiest. "People get so caught up in their corporate structures, they don't know who their neighbors are," she says. "You might have to give up a major income to start a homebased business, but it's worth it. I have a better sense of community and family, and I'm not coming home late at night anymore."

According to Lonier, entrepreneurs like Lewis represent the changing face of homebased business owners. "Most people with homebased businesses are choosing the lifestyle," says Lonier. "People are becoming increasingly concerned with their quality of life, and homebased businesses give you the opportunity to follow your passions, not just profits."

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