Ever heard of marketer's gold? That's what a database of contacts with key demographic data is to any marketer. For your Web site, you can build your own highly qualified e-database of names and visitor information by implementing a registration system on your site.

Why register? Some of the reasons why someone might register on your site include:

1. Access to a premium information area
2. Special gifts or promotions
3. The ability to post or chat in your online community
4. To enhance their shopping experience with a wish list (favorite items), a customer profile and other convenient features.

Keep registration forms short and sweet, asking only for demographic data (age range, education, income) and limited additional data (how long they've been online, do they shop online, their favorite Web sites). And remember to prominently post your site's privacy policy! Be clear about what you will do with your visitor's personal data at all times.