Ever heard of marketer's gold? That's what a database of contacts with key demographic data is to any marketer. For your Web site, you can build your own highly qualified e-database of names and visitor information by implementing a registration system on your site.
Why register? Some of the reasons why someone might register on your site include:
1. Access to a premium information area
2. Special gifts or promotions
3. The ability to post or chat in your online community
4. To enhance their shopping experience with a wish list (favorite items), a customer profile and other convenient features.