A good HTML editor will handle most of your Web site building, but sometimes extra programs add icing to the Web cake. Our "Hot Buy" (above) adds streaming media to your site. Or try Adobe LiveMotion ($299, www.adobe.com), which creates Web animations and interactive graphics. With a user interface styled after Adobe Photoshop and Illustrator, LiveMotion is especially useful for those of you who have Adobe graphics backgrounds.
NetMechanic offers a host of tools for optimizing your site. Its HTML Toolbox searches pages for HTML coding, link and spelling errors. Try it free at NetMechanic.com. (The full version starts at $40 per year for up to 100 pages.) NetMechanic's GIFBot is a freeware program that compresses Web images for faster-loading pages. Never overestimate the patience of a Net surfer when it comes to slow-loading Web sites.
Most important, choose software that meets your HTML comfort level. Any of the programs we looked at can give your online business presence the room it needs to grow.