The Shallow End

Put It All Together

Greene succeeded because she followed the ideal master plan for a small-market product. Though she did it out of necessity, because she couldn't afford to quit her regular job and make a big marketing launch, Greene still created a profitable business she can run from home.

Don't dismiss a small-market idea even if your ultimate goal is to create a multimillion-dollar company. Small-market products are easier to succeed with, and they can make you a proven entrepreneur who can more easily launch your next big product.

Next time you come up with an idea that doesn't seem to have huge sales potential, evaluate it more thoroughly. It might provide a launching point in a niche market for your own profitable business.

Don Debelak is a new-business marketing consultant and the author of Think Big: Make Millions from Your Ideas. Send him your questions at

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This article was originally published in the June 2001 print edition of Entrepreneur with the headline: The Shallow End.

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