The Basics: Welcome to the world of wireless: Many start-ups are gaping at the sheer size of the wireless market and jumping in to sell products and services to the many, many wireless product and service users.
A popular start-up choice: wireless ASPs. These companies usually make their money by letting customers communicate via any and all of their wireless devices anytime, anywhere.
Background Required: Obviously, it's crucial to have some experience in the wireless space--or hire people who do-to run a competitive start-up in this area.
Sanjoy Malik, 42,
co-founder, president and CEO (co-founded with Jay Chaudhry, founder and chair)
What: Air2Web Inc. , Atlanta
When It Started: 1999
What It Does: helps companies deliver enterprise applications such as ERP and CRM solutions to their customers and employees via any digital device
Why It Rocks: Already employing 185 workers, this company has snagged 30 to 50 large customers, including CBS SportsLine.com and UPS.
million plus: estimated number of people per month who will use mobile commerce services in 2005
Malik, a pioneer in the mobile technology field, created Air2Web because he saw the future, and it was wireless. "Mobile devices were becoming more sophisticated when I started, so I knew there was a great need for applications to help people use their devices in more compelling ways than, say, just as a phone," he says.
Malik considers the most important factor for success "a business idea that will ultimately be a money-making endeavor, as opposed to just an innovative idea."
For the entrepreneurs who come across such ideas, the opportunities should only get bigger. "A year or two from now," predicts Malik, "every company will be wireless."
Melissa Campanelli is a technology writer in Brooklyn, New York, who has covered technology for Mobile Computing & Communications and Sales & Marketing Management magazines. You can reach her at firstname.lastname@example.org.