MBA 101

Do With What Ya' Got

What: Redecorating with clients' existing furniture
Who: Delena Denham Dobrenchuk of
3-D Designs, Interior Direction
Where: Burleson, Texas
When: Started in 1997
Wallet: Averaging $2,500 per month (as a part-time business)

Martha Stewart has finally met her match. For Delena Denham Dobrenchuk, founder and owner of 3-D Designs, Interior Direction, it's not about decorating-it's about redecorating. Dobrenchuk, 37, operates a home-redecorating service that does interior design with clients' existing furniture.

Dobrenchuk rifles through attics and under beds for long-lost treasures. Going from room to room, she carefully rearranges furniture and accessories-all for an hourly consultation fee and a varying fee per room. She currently averages 15 homes a month, with most of her business coming from Web site and client referrals.

"I can whirlwind furniture in a matter of seconds," says Dobrenchuk of her skill at arranging. "It's all about putting the puzzle together."


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This article was originally published in the July 2001 print edition of Entrepreneur with the headline: MBA 101.

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