Why are consumers binging on the $5 billion spa industry's newest thing: food baths and massages? To find out, I went for the "Champagne Wishes & Caviar Creams" treatment at Verabella Skin Therapy Salon in Beverly Hills. Created by Verabella owner and 25-year industry veteran Vera Kantor, the service uses real champagne and caviar extracts to combat the signs of aging. I admit I wasn't too excited about the idea of wrapping my face in caviar and a freeze-dried collagen sheet at first. Ah, me of little faith. I floated out of the place glowing and exuberant, vowing to return once a month, even if it meant hocking all my possessions to be able to afford the $150 treatment.
Food-themed treatments are catching on in spas nationwide. The Spa at the Crescent, in the Hotel Crescent Court in Dallas, offers a specialty body treatment that features being slathered with barbecue sauce, while Aroma-Listic Day Spa & Salon in Agoura Hills, California, touts a "White Chocolate Raspberry Truffle" service. "Clients can get a European wrap and facial anywhere," says Monique Moore, 32, who co-owns Aroma-Listic with twin sister Monette Moore. "If you're more original with your ingredients, you draw in more people."
What's my prediction for the next hot spa trend? Four words: peanut butter and jelly.
- Aroma-Listic Day Spa & Salon
29020 Agoura Rd., Ste. A1, Agoura Hills, CA 91301
- Verabella Skin Therapy