When looking to hire a sales manager, promoting from within may not always be advisable. Keep in mind these distinctions between successful salespeople and sales managers before making any decisions:

  • The sales manager's job is to motivate, not overwhelm with the ego characteristic of salespeople.
  • Sales managers must be able to postpone, cultivate, and eventually entice the gratification that salespeople thirst for immediately.
  • The aggressive, winning drive of a sales manager is much more company-focused than that of the salesperson.
  • The sales manager must be able to delegate to get things done through others.

Excerpted from Entrepreneur magazine, August 2001