Blimpie Sets Course With Concept Revamp
Atlanta-Blimpie International has launched a revamping program that includes menu upgrades and a new dÃ©cor package. Menu additions include new sauces like horseradish and pesto, toppings like olives and bell peppers, and flavored breads like Italian vegetable and Mediterranean flat bread. Updated Blimpie dÃ©cor features new lighting covers, a bakery case and an open-air refrigerator for salads and drinks. The program, which has been tested at about 30 locations nationwide, has added 63 cents to Blimpie's average per person check. -Nation's Restaurant News
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