Everyone in your company, regardless of his or her department or skills, can contribute ideas to support your marketing efforts. Here's how:
- Advisory committee or board members: Because they actively provide referrals, client or customer contacts and introductions, they can keep you abreast of new opportunities and economic changes that could affect your company's position.
The sight of me skating through the halls, suit and all, signaled that our team's ideas had rolled over the competition.
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