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It Figures 10/01

The financial worries of small-business owners, celebrating Halloween and more

Small-business owners are worried about different aspects of financial management than people who acquired their wealth from stock options or through inheritances. And all three wealth groups have different financial worries than the general population. Here are three of their top concerns:

What Are You Going As?
  Does Your Company celebrate Halloween? 32 percent of entrepreneurs say their companies observe the spooky holiday. Here's how they celebrate.

SOURCE: Entrepreneur's Hot 100
  The Average Cost of recruiting a customer is steadily dropping for online retailers. This drop has continued even during the current dotcom bust, which spells good news for the e-commerce businesses that survived.

SOURCE: Boston Consulting Group and
Gimme Cookie!
  Small Companies lag behind large corporations in implementing personalization techniques such as cookies on their consumer Web sites.

SOURCE: Cahners In-Stat Group
of Americans see the Internet as a source of worry.
SOURCE: Markle Foundation

of teenage students earn more than minimum wage.
SOURCE: Junior Achievement

of executives' time is spent coping with crises.
SOURCE: The Creative Group

of Americans believe small businesses have to little influence on politicians.
SOURCE: Harris Poll

of consumers stop using products from companies they believe have betrayed their trust.
SOURCE: Booth-Harris Trust Monitor

of African Americans would like to be entrepreneurs.
SOURCE: National Urban League

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This article was originally published in the October 2001 print edition of Entrepreneur with the headline: It Figures 10/01.

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