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Sandler Sales Institute If you've got a little showmanship in you, you could build a business around building salespeople.

By Devlin Smith

Opinions expressed by Entrepreneur contributors are their own.

Bob Gregoire had been a salesman for 17 years when a Sandler SalesInstitute franchisee came to conduct training at his company."He was phenomenal," he says. "He helped me withprocess and selling skills that I had never been exposedto."

The presentation got Gregoire thinking about more than justselling. "When I heard him, I thought, 'If he can helpme after selling and doing this for so long, and make moneyat it, maybe I could do as good a job or better,'" hesays.

In 1999, Gregoire founded Gregoire &Associates LLC, his Lowell, Massachusetts-based Sandlerfranchise. For him, the move from salesman to facilitator was acompletely natural one: "This is the kind of business whereI'm up in front of people, and I'm an entertainer, anactor, a little bit of a comedian-plus I've got the experienceof selling and managing, so it was an unbelievably perfect fit formy background and skill set."

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