Is e-mail impersonal? Not
if you believe "The Psychology of Fonts." The study,
commissioned by Lexmark Printers, found that the font you choose
for e-mail not only reveals your personality, but also influences
peoples' perceptions of you. The study also found that men were
drawn to rectilinear fonts, while women preferred curvy fonts with
prominent tails. Here's what your font is saying:
Whether you’re the CEO of a venture-backed startup writing a letter to investors about the current state of business or crafting the perfect job description to hire your first employee, your ability to communicate through the written word matters.