You generally have less prestige and fewer resources in an overseas market, so strategize accordingly. Get creative and find ways to bring attention to your business that don't cost you a bundle. And remember, what works in the U.S. won't necessarily be a hit abroad.
For instance, when General Motors introduced its successful Chevy Nova in South America, the company couldn't figure out why it wasn't selling. When it discovered "nova" means "it won't go," the company quickly renamed the car "Caribe" in its Spanish-speaking markets.
Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business