Small Fries, Big Ideas
Small fries have big ideas that could help your business grow. If you are starting a child-related business, consider using children as marketing consultants. Kids think creatively-a big asset for entrepreneurs trying to reach this market. Companies like Microsoft and MTC hire kids to learn their view. But you don't need to be so formal: Just try polling the kid you know. Get their responses, ask them for suggestions and brainstorm new ideas.
For reprints and licensing questions, click here.