Sweat Rewards

Life Coaches

Business coaches have been around for years, but today many are morphing into life coaches. After all, life and business are intertwined, and many people need help in both areas.

Life coaches generally charge between $300 and $500 a month for a weekly 30-minute phone call, in which they help their clients set goals and motivate them to achieve those goals. Life coach Karen Childress, 42, in Peterborough, New Hampshire, says, "[Clients] tend to stay with coaching for a few months to a few years; if it didn't work, the industry wouldn't be growing."

And it's definitely growing. Bobette Reeder, president of the International Coach Federation (ICF) in Washington, DC, notes that when she received her coach training in 1995, there were possibly two credible coaching colleges. Today, 42 recognized schools offer coaching education and training, 10 of them accredited by ICF. And ICF, which boasts 4,500 members, is growing by some 200 members each month.

Childress says you can make more money if you recruit corporate clients and offer additional services. For instance, she recently added a Web site, www.ihavegoals.com, to offer her own brand of do-it-yourself life coaching for cash-strapped clients. Members pay $12.95 a month to set, organize and monitor goals online. Combining the dual consumer demands of coaching and convenience is just one way entrepreneurs can use their fertile imaginations to fuel opportunity as a life coach.

-Geoff Williams
  • International Coach Federation: A nonprofit organization that offers a formal accreditation program for various coach-training agencies
  • Coach U: A virtual college in Steamboat Springs, Colorado, which provides teleconference-based training to 5,500 students in 37 countries
  • CoachVille.com: A networking site for life coaches worldwide


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This article was originally published in the December 2001 print edition of Entrepreneur with the headline: Sweat Rewards.

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