The following are some simple courtesies that can create goodwill with your customers:

  • Set business hours that accommodate a variety of working schedules.
  • Make sure your merchandise is clearly marked and neatly displayed.
  • Remember the names of your customers, ask how they're doing and give them individual attention.
  • Offer a variety of payment options, such as credit cards, installments, checks, cash or personal accounts.
  • Follow up with your customers after each sale to ensure that everything is satisfactory.
  • Smile warmly and often, listen attentively, and regularly and sincerely say "thank you."
  • Your marketing efforts can be as hard-hitting and exact as a Sampras serve, but without the spirit of goodwill and courtesy to reinforce their message, they provide a hollow victory.