• Don't fill it up with teeny copy.
  • Add even a small visual for impact.
  • Use color if you can afford it.
  • Use a heavier border or a bolder typeface for your headline.
  • Make it a different shape.
  • Use more than one small ad on the same page.
  • Use artwork that makes your ad look like someone's circled or highlighted it with a marker.

Excerpted from Knock-Out Marketing: Powerful Strategies to Punch Up Your Sales