Attend a few shows and you will see: People dress up in strange costumes and clown makeup, feed mice to cobras, recite product benefits at machine-gun pace, print prospects' names on old-time newspapers with heroic headlines, and anything else to create interest. However, unless you're in a remarkably retro market, avoid the classic bimbo in a bikini. It will hurt you.

Excerpted from Knock-Out Marketing: Powerful Strategies to Punch Up Your Sales