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Flash 01/02

NFL contact lenses, blocking the ad blockers and hovering ads

The Eyes Have It: Irvine, California, company CooperVision has launched a line of nonprescription contact lenses bearing NFL team logos.

Just Down the Block: Sick of surfers blocking ads on your site? AdKey software, from German company MediaBeam, lets you deny access to users who use ad-filtering software.

Hover Craft: Full-color product images that appear to float in mid-air can be projected with an in-store device developed by Holomedia, a joint venture between a U.S. and a Hungarian company. The projectors, which tests suggest create a "faster and more lasting memory imprint" than traditional advertising, will be launched first in Britain, Germany and Hungary.

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This article was originally published in the January 2002 print edition of Entrepreneur with the headline: Flash 01/02.

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