Flash 01/02

NFL contact lenses, blocking the ad blockers and hovering ads
This story first appeared in the January 2002 issue of Entrepreneur. To receive the magazine, click here to subscribe.

The Eyes Have It: Irvine, California, company CooperVision has launched a line of nonprescription contact lenses bearing NFL team logos.

Just Down the Block: Sick of surfers blocking ads on your site? AdKey software, from German company MediaBeam, lets you deny access to users who use ad-filtering software.

Hover Craft: Full-color product images that appear to float in mid-air can be projected with an in-store device developed by Holomedia, a joint venture between a U.S. and a Hungarian company. The projectors, which tests suggest create a "faster and more lasting memory imprint" than traditional advertising, will be launched first in Britain, Germany and Hungary.

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