This ad will close in

It Figures 01/02

Financing sources, whom customers trust, what makes Internet visitors buy and more

 
  WHERE ARE THE ENTREPRENEURS TURNING for business financing? Here's how much use of the following financing sources increased in 2001 as compared to 2000:

SOURCE: D&B's "20th Annual Small Business Survey"
 
TRADING UP
  DON'T FORGET YOUR INDUSTRY RESEARCH Eighty-three percent of small-business owners read trade magazines, and 73 percent visit trade Web sites. And some went to a lot of B2B trade shows last year:

SOURCE: Yankelovich/Harris Interactive Strategic Consulting Group
 
IN SERVICE WE TRUST
  WHERE IT'S EARNED through brilliant packaging, a great ad campaign or responsiveness to their questions, customers' trust is a key component to a company's enduring success. Here's what customers had to say about trust in a recent survey:

SOURCE: Booth-Harris Trust Monitor
 
CHANGE IT!
  SOME PEOPLE CLICK through cyberspace faster than they channel-surf. What do Internet users say gets them to stop at particular Web sites?

SOURCE: Jupiter Media Metrix
 
34%
of Internet users have been the victim of a privacy or security breach.
SOURCE: Jupiter Media Metrix Inc.

81%
of U.S. consumers are afraid their credit card number will be stolen online.
SOURCE: eMarketer

5.5
billion

Amount of obesity cost U.S. companies annually in lost productivity due to absenteeism and weight related diseases.
SOURCE: Business Week

  58%
of consumers expect their finances to be better a year from now.
SOURCE: Gannett News Service

67%
of consumers feel they'll manage better than most in an economic downturn.
SOURCE: Gannett News Service

Like this article? Get this issue right now on iPad, Nook or Kindle Fire.

This article was originally published in the January 2002 print edition of Entrepreneur with the headline: It Figures 01/02.

Loading the player ...

How to Stand Out in a Crowded Marketplace

Ads by Google

0 Comments. Post Yours.

Most Shared Stories

1
The 3 Attributes to Look for in Top Talent
2
5 Key Characteristics Every Entrepreneur Should Have
3
14 Books Every Entrepreneur Should Read in '14
4
Steve Jobs' 13 Most Inspiring Quotes
5
How to Change Your Beliefs and Stick to Your Goals for Good

Trending Now