- Cut costs by
renegotiating leases, loans and other long-term
- Don't try to
save cash by stretching payables; you may alienate
- Don't let a
sense of emergency push you to make rash cuts.
- Be visible to
- Be accountable;
don't blame troubles on anything but your own
- Look for
opportunities to improve or expand your work
customers to make sure they're profitable and
- Focus marketing
efforts on opportunities for quick sales.
- Take advantage of
competitors' excess timidity to expand.
overreact; stick to your long-term plan for technology
- Don't miss out
on innovations that could let you compete in the next
- Invest only in
technology offering current benefits, not just features you may one
Mark Henricks is Entrepreneur's "Books"
and "Smart Moves" columnist.
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This article was originally published in the March 2002 print edition of Entrepreneur with the headline: Recession Session.