This ad will close in

Meet & Potatoes

The basics you need to get out of your comfort zone and network

In a perfect selling world, you'd collect a few major clients who would remain loyal forever and whose needs would never change. You'd rarely have to look for new business. Sounds great, except that in the real world, you have to consistently find ways to get new customers. In other words, you've got to network.

Some entrepreneurs dread networking because it forces them to go outside their safe, familiar circle of contacts. But the truth is, most of your potential business lies outside your comfort zone.


When you meet contacts, ask questions. Find out who they are, what they do and what their interests are.

Barry Farber is the author of 11 books on sales, management and peak performance. His latest release, "Diamond in the Rough" CD program, is based on his book, radio and television show. Visit him at www.BarryFarber.com, or email him at barry@barryfarber.com.

Like this article? Get this issue right now on iPad, Nook or Kindle Fire.

This article was originally published in the March 2002 print edition of Entrepreneur with the headline: Meet & Potatoes.

Loading the player ...

Forget Time Management. Do This Instead and Be More Productive.

Ads by Google

0 Comments. Post Yours.