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What's New

Putting signage on shirts is a cinch for Sign-a-Rama's founder.

Instead of hiring someone else to create customized shirts and other products for his company, Sign-a-Rama founder and president Ray Titus did it himself. In 2000, Titus opened EmbroidMe in West Palm Beach, Florida, selling embroidered and screen-printed apparel and customized promotional items.

EmbroidMe began franchising in January 2001 and has 20 locations. The company plans to open 50 more franchises by the end of this year.

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This article was originally published in the March 2002 print edition of Entrepreneur with the headline: What's New.

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