This story first appeared in the March 2002 issue of Entrepreneur. To receive the magazine, click here to subscribe.

Instead of hiring someone else to create customized shirts and other products for his company, Sign-a-Rama founder and president Ray Titus did it himself. In 2000, Titus opened EmbroidMe in West Palm Beach, Florida, selling embroidered and screen-printed apparel and customized promotional items.

EmbroidMe began franchising in January 2001 and has 20 locations. The company plans to open 50 more franchises by the end of this year.