Free Publicity

You can get free PR for one year? Yeah, she does it out of the goodness of her heart.
This story first appeared in the March 2002 issue of Entrepreneur. To receive the magazine, click here to subscribe.

What the world needs now is love, sweet love--or some really great PR.

Check out Karma Communications founder Jenny Pemberton's idea of how to make the world a better place. This Ashland, Kentucky, entrepreneur is using her marketing and public relations company for good--she's doing full publicity campaigns for small businesses in their first year of business . . . free of charge. Her services include press releases, brochures, trade show PR, media kits and media relations. (She's even translated a press release into French for one of her clients.) Though none of her clients has reached profitability yet, at least one has insisted on a written payment plan for when the time comes, because he valued her services so much.

Having worked with a range of businesses, from an entertainment company and a pool-maintenance service to a specialty products marketing service, Pemberton has done it all. "I see this as an opportunity to work globally," says Pemberton, 40. "I hope I help make everyone successful--in my own small way." Companies are chosen on a case-by-case basis; for more information, log on to www.karma-com.com.

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