THE BEST DEFENSE?
COMPANIES ARE USING a variety of stratagies to protect themselves from the economic slowdown. Here's how they're focusing their energies:
EMPTY SHOPPING CARTS
are a problem online--75 percent of online shoppers abandon their carts without executing a transaction. Here's why:
SOURCE: Jupiter Vividence
is where the online business is. The breakdown of where online and offline businesses are based:
SOURCE: Yankelovich/Harris Interactive Strategic Consulting Group
|Business As Unusual|
THE BIGGEST CHANGE
in the number of women-owned firms from 1997 to 2002 occurred in nontraditional markets. Here's how much the number of women-owned businesses increased in these industries:
SOURCE: Center for Women's Business Research
of all U.S. employers are small businesses.
SOURCE: SBA Office of Advocacy
people will have broadband access at work by 2005, up from 24 million in 2000.
SOURCE: Jupiter Research