It Figures 03/02

Protection from the economic slowdown; home is where the online business is; abandoned online shopping carts; and more
This story first appeared in the March 2002 issue of Entrepreneur. To receive the magazine, click here to subscribe.


COMPANIES ARE USING a variety of stratagies to protect themselves from the economic slowdown. Here's how they're focusing their energies:

SOURCE: PricewaterhouseCoopers
  EMPTY SHOPPING CARTS are a problem online--75 percent of online shoppers abandon their carts without executing a transaction. Here's why:

SOURCE: Jupiter Vividence
  APPARENTLY, HOME is where the online business is. The breakdown of where online and offline businesses are based:

SOURCE: Yankelovich/Harris Interactive Strategic Consulting Group
Business As Unusual
  THE BIGGEST CHANGE in the number of women-owned firms from 1997 to 2002 occurred in nontraditional markets. Here's how much the number of women-owned businesses increased in these industries:

SOURCE: Center for Women's Business Research
of all U.S. employers are small businesses.
SOURCE: SBA Office of Advocacy

of e-crimes are directly related to online auction sites.
SOURCE: eMarketer and Internet Fraud Complaint Center

of those complaints involve beanie toys.
SOURCE: eMarketer and Internet Fraud Complaint Center

more people worked from home at least one day a week in 2001 compared to 2000.
SOURCE: International Telenetwork Association

of home office workers say their offices are a mess.
SOURCE: "Greenfield/Logitech Home Office Survey"

  55 million
people will have broadband access at work by 2005, up from 24 million in 2000.
SOURCE: Jupiter Research

of consumers now pay to access previously free Web sites.
SOURCE: Pew Internet & American Life Project

of consumers who request driving directions online travel to businesses.
SOURCE: MapBlast!

of them make purchases.
SOURCE: MapBlast!

3.2 million
women-owned firms generate
$661 billion
a year in the top 50 U.S. metropolitan areas.
SOURCE: Center for Women's Business Research

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