These times are spawning a new kind of company--firms that try to respect their employees more than companies of the past, to treat them better, to share a brighter vision with them. You see these companies in the news, with their innovative on-site day-care centers, their profit-sharing plans and their commitment to openness. These companies play an active role in their communities, both with their employees and beyond.

Excerpted from Knock-Out Marketing: Powerful Strategies to Punch Up Your Sales