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Measuring the Effectiveness of Your Advertising: Part 3 of 5

There are a number of ways to measure how well your advertising is working for you.

None of these methods is foolproof. And none of them will work for all types of businesses. But try a few on your advertising efforts, and you'll get a sense of how well they're doing and whether the expenditure is giving you a satisfactory return on investment.

3. Customer query: Instruct your staff to simply ask customers why they're there and how they heard about you. Tally the answers, and you'll see the effect of your advertising.

Excerpted from Knock-Out Marketing: Powerful Strategies to Punch Up Your Sales

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