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Measuring the Effectiveness of Your Advertising: Part 5 of 5

There are a number of ways to measure how well your advertising is working for you.

None of these methods is foolproof. And none of them will work for all types of businesses. But try a few on your advertising efforts, and you'll get a sense of how well they're doing and whether the expenditure is giving you a satisfactory return on investment.

5. Spit Runs: Run two different versions of an ad--with different prices, different products and different time applicability--and measure the difference in responses. This will also allow you to learn which appeals work best with your target audience.

Excerpted from Knock-Out Marketing: Powerful Strategies to Punch Up Your Sales

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