Get an In-Store Sound System

If you don't have one, you may be missing an opportunity to greatly increase your sales.

Studies show that about 70 percent of all buying decisions are made by customers while they're in the store. Using a satellite music system with customized audio messages can turn empty air into an ongoing sales program.

Audio merchandising can boost impulse and add-on purchases, promote high-profit-margin goods and enhance your image. Is it worth it? Well, once they're in your store, customers are a captive audience. Who better to market to?

Excerpted from Get Smart: 365 Tips To Boost Your Entrepreneurial IQ

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