Be Confident

Your confidence will keep customers coming back.

In a study of 10,000 people designed to determine why folks patronize the businesses they do, price came in fifth, selection fourth, service third and quality second. The No. 1 factor? People said they patronize businesses they have confidence in. Your commitment will make them confident; so will your consistency. And if they're confident, they're customers.

Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business

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