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Service is All Around You

Pay attention to the services you run across as you live your life.

Can you translate them into similar services your business might provide? One piano tuner I know always books the next appointment--even though it may be four to six months away-before he leaves a tuning. He's locking in business rather than leaving it to chance. Can you use a "pre-booking technique"? The salesman who sold me my car knows exactly how old it is, and he sends me a "Hi, how are ya?" card every year or so. As the car ages, the frequency of the cards increases. Would this same timed approach work for your product?

Excerpted from Knock-Out Marketing: Powerful Strategies to Punch Up Your Sales

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Forget Time Management. Do This Instead and Be More Productive.

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