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"What's a Thumbnail?"

Knowing what your art or advertising department is talking about can help get you involved.

Commercial artists usually start designing an ad by doing "thumbnails"--tiny rough versions of the ad, perhaps the size of a playing card (perhaps artists' physical thumbnails used to be bigger). Should the visual go here.or here? It's a cheap and easy way to experiment with the basic structure of the ad.

Excerpted from Knock-Out Marketing: Powerful Strategies to Punch Up Your Sales

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