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Generation Next

Chris Delany, 19

WallStreetProdigy
"Success comes when you start young." These wise words from 19-year-old Chris Delany pretty much sum up his approach to starting his own business. This Mount St. Mary's College sophomore is already on his second business, a real-time investment consulting Web site, www.wallstreetprodigy.
com
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Delany sold his first business, a disc jockey venture, two years ago. The then 17-year-old wasn't idle-he immediately started putting together WallStreetProdigy and formally launched the Avon, New Jersey, business in January 2002.

Still, even with all his passion, he and co-founder/COO Dennis Barrett, 20, find that convincing clients to trust young people for investment information and advice is a monumental challenge. "The people that take a chance realize we do know our stuff and we study the market," says Delany. "Getting the trust of people...that's our hardest selling point."

The company's other investment advisors are a little older-in their early 20s. But among them, they boast business educations from Notre Dame, Princeton and Wharton. A large part of their business, in fact, is educating people about investing. "We're a little different than most teens," says Delany. "We like to have a good time, but we also like to work." With $200,000 in projected sales for 2002, the good times are just beginning. -Nichole L. Torres

Got Cash?

If you live in an urban area and need start-up capital, the Prudential Young Entrepreneur Program (PYEP) might be able to help you out. This three-year pilot program, funded by the nonprofit Prudential Foundation (a grant-making arm of Prudential Insurance Co. of America) and overseen by the Association for Enterprise Opportunity (AEO) in Arlington, Virginia, provides business training, technical assistance and microloans to qualified young entrepreneurs in the Philadelphia and Newark, New Jersey, areas.

So far, the program has been met with success, and plans are in the works to take the program to other urban areas nationwide. Visit www.microenterpriseworks.org for details and information on other Prudential Foundation-funded projects throughout the country.

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This article was originally published in the May 2002 print edition of Entrepreneur with the headline: Generation Next.

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