Give Customers a Little Variety This surefire tactic will put some punch back into your product.
A successful product array can include variations on a theme.Consider smaller or larger versions of your existing products. Forexample, the Mag-Lite flashlight comes in sizes ranging from akeychain model to one comparable in size to a policeman'struncheon. By offering a variety of options, you increase thenumber of potential buyers in two ways: You can reach people whowouldn't have considered buying your original product but wholike the variations, and you can turn a single purchase intomultiple purchases.
Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness
