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Don Todrin & Fred Seibert 54 & 50, founders of True Confections Inc. in Amherst, Massachusetts

By April Y. Pennington

Opinions expressed by Entrepreneur contributors are their own.

Description: Niche marketerof entertainment-licensed chocolate and candies

Start-up: About $200,000 in1999

Sales: Projected 2002 salesof $3 million to $4 million

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