Pick Your Spot

Just Move It

Wherever you decide to locate, the important thing is that your company has a home, and you may even realize someday that your second choice has become your first.

That's why Rice isn't complaining that her business isn't out in Hollywood. Los Angeles, she observes, can be a cold, cruel city for small, independent filmmakers. The film community there just isn't set up for the little guy, unless the little guy wants to work with the Warner Bros. of the world.

"We can keep the overhead lower by staying in Dallas," says Rice, "but even more than that, we can create stories that are based in Dallas, which you don't see a lot. Everything's set in Los Angeles." And the markets that Roulac talked about--customers, employees and investors--are ever-present for D-Studios. Film crew and acting talent abounds in Dallas, and when Carstarphen and Rice are ready to show their work to a distributor in Los Angeles or New York, they aren't looked down on or perceived as being out of the loop. "It's become commonplace now--filmmakers can be located anywhere," says Rice. So, too, can start-ups.

For More Informatin Where do you go to learn more about tax programs and zoning issues that affect your search? Here's a quick rundown of resources:
  • Chamber of Commerce: Their job is to bring businesses into the community, so chances are, these people will tell you everything you need to know.
  • A Business Development Center and/or Your City Planning Office or Zoning Office: Whatever your city calls it, they probably have one. Again, consult your chamber of commerce.
  • LocationUSA.com: It's an online location magazine. Although it's aimed at foreign companies who are staking out territory in the United States, there's still interesting information to be found here.
  • Bizsites.com: Another online magazine, all about location issues.
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Geoff Williams has written for numerous publications, including Entrepreneur, Consumer Reports, LIFE and Entertainment Weekly. He also is the author of Living Well with Bad Credit.

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This article was originally published in the June 2002 print edition of Entrepreneur with the headline: Pick Your Spot.

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