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Secret to Success

The first step is to find a business that's right for you.

Starting a business that builds on your experience and fits your personality will give you a much better chance of succeeding. If you start a business doing something that doesn't interest you, how can you expect to get customers interested in it? And if you try to launch a business that you have no experience in, you'll face the double hurdle of trying to learn about the industry while marketing your business at the same time. So to find a business that's right for you, take the following into account:

  • The kind of work you've done in the past.
  • Your strengths and weaknesses.
  • Any previous experience you've had in owning a business.
  • Your personality traits.

Excerpted from Start Your Own Business: The Only Start-Up Guide You'll Ever Need

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