Scary Move, Eh?

Succeeding in The Zone

To succeed in The Zone, there are three rules to live by:

  • Speak from your passion.
  • Write it down.
  • Listen to others.

Speaking from your passion is accomplished by opening up to what is in your heart. It is a cycle of energy that works much like an engine to keep you going. By speaking from your passion, you fuel a reserve of energy deep inside you. This passion also energizes others to help you. From your passion, they begin to understand that this is not just a dream, but your reality.

The best way to communicate your passion is to focus on your intent. What are you truly trying to accomplish? Write down how your business will benefit other people. People can't argue with benefits. Instead, they begin to share your vision and goals and then try to figure out a way to help you.

By listening to others, you make them part of your team. There is no greater feeling in the world than helping people achieve their dreams. The first four letters of listen are "LIST." Whenever anyone gives you an idea, a resource or a suggestion, list it. This list expands your dream and gives you new tactics. Go over the list at the end of the day and get energized by it. "L-I-S-T"en.

People believe what they can see. By simply writing your ideas down and sharing them, you establish a solid foundation for your business. Your friends, family and colleagues will recognize your passion and help it grow into a successful business. This is the help you need to navigate through The Entrepreneurial Zone.

The Inquisition

"Why not just make it a hobby?" "Do you know how many small businesses fail?" "How are you going to earn enough to survive?" Your friends and family will pelt you with these sorts of questions the minute you announce you are starting your own business. What do you say to them?

First, keep your feet planted in your intent and your head up. Be proud you're following your dream. Knowing that already makes you courageous.

Second, be direct. It's OK not to have all the answers right now. Building a successful business takes time. You can answer simply by saying it is not yet time because you are still in the process of discovery: "It is not time yet for me to talk about operations. I'm doing my homework." You don't have to answer to anyone but your own conscience and passion. Be true to them and let them support you when you face questions you're not yet ready to answer.

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This article was originally published in the August 2002 print edition of Entrepreneur with the headline: Scary Move, Eh?.

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