Here's the Keys

Looking for a new business idea? Keep an ear open for what people grumble about . . . especially if they can afford to drive Lamborghinis.

What: Club that provides high-end luxury cars to its members
Who: Richard Weisman of Exotic Car Country Club
Where: Pompano Beach, Florida
When: Started in 2002

As the owner of a wholesale exotic car dealership, Richard Weisman would hear several of his clients complain about how much they hated losing money on their Lamborghinis, Porsches and Vipers when they traded in their cars. Inspired by those complaints, the 41-year-old entrepreneur decided to launch a second business designed to provide a solution to that very problem.

Today, the members of Weisman's venture, Exotic Car Country Club, pay a $250,000 membership fee (refundable if a member decides to leave the club), plus $1,800 per month in dues. In return, they get the privilege of driving whatever car they want for up to three months. Plus, Weisman ships the cars anywhere in the continental United States.

"We don't keep an inventory of cars like a rental agency, because you end up with a bunch of used-up cars. We buy them for clients as they ask for them," says Weisman, who resells the cars through his dealership. Although his clients, who include athletes and movie stars, number fewer than 20, Weisman expects his business to reach $15 million in sales this year.

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This article was originally published in the October 2002 print edition of Entrepreneur with the headline: Here's the Keys.

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