You could never afford to run a 30-minute commercial for your business on one of the major networks. But on public access cable television, you can almost certainly put on a 30-minute infomercial promoting yourself and your business. For instance, the owner of an antique shop could host a weekly show on finding, restoring and pricing antiques. A car repair specialist could host a weekly car care show. The possibilities are endless.
Excerpted from Grow Your Business