Presents of Mind

Groovy Moves

What: Job board for teens and college students
Who: David Hunegnaw of GrooveJob.com
Where: Columbus, Ohio
When: Started in 2001

David Hunegnaw was working in business development when he began to receive daily calls from headhunters trying to recruit him away from his current job. Their offers didn't intrigue him as much as the actual recruiting process, and after spending half an hour on the phone with a recruiter one day in 1997, "I decided that [recruiting] was for me," remembers Hunegnaw, 35. The next day, he incorporated his own recruiting service, Hunegnaw Executive Search.

Realizing that the industry was changing with job boards such as HotJobs.com and Monster.com leading the way, Hunegnaw got the bright idea to launch a different kind of job board that specifically targeted the potential employees who are typically ignored by the big boards: teens and college students seeking part-time work.

Today, GrooveJob.com lists more than 20,000 jobs and has registered 125,000 students nationwide. It continues to succeed by targeting the restaurant, retail, hospitality and banking industries, all of which rely on part-time help with up to 400 percent turnover rates each year.

So how does Hunegnaw attract teens and twentysomethings to his Web site? In addition to offering an array of job listings, GrooveJob.com gives its visitors another compelling reason to log on: free ACT, GMAT, LSAT and SAT practice tests. "We've also got other tools that teach students how to dress, how to interview and how to build [their] first resumes," explains Hunegnaw, who expects GrooveJob.com's year-end sales to hit $2 million.

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This article was originally published in the November 2002 print edition of Entrepreneur with the headline: Presents of Mind.

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