Business cards don't do any good hiding in your desk--they're only useful when they're spread around. Here are some ideas to get them into circulation:

  • Don't hand out just one card. Make it a practice to hand out two, then ask the recipient to pass the extra one onto someone else.
  • Give one to the customer on every call, not just the first one. Ask them to pass them on.
  • Give one to every person in a group presentation, not just the decision maker.
  • Give a card to every receptionist when you ask to see the prospect.
  • Put two cards in the envelope with every letter, birthday card or thank-you note.

Excerpted from Creative Selling: Boost your B2B sales