Upward Mobility

This is the year wireless takes off. Are you along for the ride or letting your competitors get off to a huge start?

Bruce Sanguinetti's job doesn't stop when he walks out his office door. It doesn't stop when he leaves his office building in Palo Alto, California, either. Train stations, restaurants and airports all represent wireless opportunities to flip open his notebook computer, hook into the company network and take care of business.

As the CEO and president of Wi-Fi chipset-maker Bermai and a veteran of four wireless start-ups, Sanguinetti may be a wireless step or two ahead of many entrepreneurs, but the path he travels is becoming both wide and well-paved.

Welcome to a day in the life of a wireless entrepreneur. Alarm, shower, breakfast, Wi-Fi. Sanguinetti opens his laptop, which automatically logs into his home Wi-Fi network, and checks his e-mail to prepare for the workday. Then it's off to the train station to catch a commuter ride. With a little time to spare, he ducks into the Le Boulanger bakery across the street for coffee and access to their wireless network. He files attachments and, of course, keeps his cell phone ready for any early calls.

In meetings at Bermai, the staff uses high-powered laptops to exchange minutes and data over 802.11b Wi-Fi. In the afternoon, Sanguinetti skips out to the Printer's Ink Cafe for 90 minutes of quality work time with his laptop and a smoothie. "I was never officially out of the office," he says.

If you don't recognize yourself here, chances are you will before 2003 is over. Wireless technologies are more affordable and more integral than ever before. Come explore the wireless jungle and visit the technologies that will make an impact over the coming year: cellular services and devices, mobile commerce, Bluetooth and Wi-Fi.


U.S. mobile subscribers will increase by

by the end of 2006.

Source: The Yankee Group


U.S. adults access the Internet through cell phones or PDAs.

Source: ComScore Media Metrix


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This article was originally published in the January 2003 print edition of Entrepreneur with the headline: Upward Mobility.

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