How do you prepare your sales team for a group sales call? To keep your team focused on results, make sure everyone on the team understands these points about the upcoming call:

  • What are we trying to do?
  • If this call is successful, what will happen?
  • Who are the key players?
  • What happened on the last call?
  • What are we going to ask them to do?
  • Why should they do it?

After all, the choir always sounds better when they're all singing the same song.

Excerpted from Creative Selling: Boost your B2B sales