Sign of the Times

Get your message noticed when you print your signs on reusable plastic paper.
This story first appeared in the March 2003 issue of Entrepreneur. To receive the magazine, click here to subscribe.

Don't waste your money on paper signs. Gyricon Media's SmartPaper, an innovative, reusable display material, consists of tiny beads-with one black side and one white side-embedded in the small cavities of a flexible plastic sheet that can be printed or erased through electronic transmissions. A network-programmable sign runs for up to two years with batteries; billboard-sized signs are also in the works. A wider selection of colors will be available next year. Check out or call (800) 642-9221 for a price.

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