The customer can be the sole determiner of the success or failure of a business on the Web. Often, this success or failure comes in a short time. Thus, it is important for a Web site to be as customer-friendly and helpful as possible. This can be done in several ways, the simplest of which is listening to the people who visit your site. This sounds absurd. How can one listen on a Web site? The answer is: ask. Most importantly, make it easy for your customers to answer.
Excerpted from 101 Internet Marketing Tips For Your Business