From the May 2003 issue of Entrepreneur


Whether or not Martha Stewart recovers from her insider trading scandal, there's more than one decorating diva angling for her spatula.

B. Smith
Empire: B. Smith Enterprises Inc. Host of TV's "B. Smith with Style"; author; boasts three restaurants and a line of housewares
Reason to love her: She's a successful African American entrepreneur.
Reason to loathe her: She sings her own theme song.
On Martha: "Nobody is going to be Martha."
Stumbling block: Can America love to hate someone who seems so nice?
Katie Brown
Empire: Host of "The Katie Brown Show" on E!'s Style Network; author; the "Gen X Martha"
Reason to love her: She'll keep the camera running even if she makes a mistake.
Reason to loathe her: She's as peppy as Martha Stewart on amphetamines.
On Martha: "Martha's great."
Stumbling block: Who watches the Style Network?
Christopher Lowell
Empire: Christopher Lowell Enterprises. Host of "The Christopher Lowell Show" on The Discovery Channel; author
Reason to love him: Sometimes hosts in drag; large male following
Reason to loathe him: His high-pitched voice can frighten animals and small children.
On Martha: "She didn't really show how-to; she showed how she lived in the Hamptons. People are disconnected from that."
Stumbling block: Are we ready for a male Martha?
Chris Casson Madden
Empire: Chris Madden Inc. Host of HGTV's "Interiors by Design"; author of 15 books; sales of $75 million in 2002
Reason to love her: Active in causes such as Habitat for Humanity
Reason to loathe her: Says things like "Feed your soul" and "Every woman has room inside"; has homes in Westchester County and The Hamptons
On Martha: "I do have, to be honest, the credentials to be the next Martha."
Stumbling block: Will America warm to someone who might make Martha seem average?
Sandra Lee
Empire: Sandra Lee Semi-Homemade. A regular on the QVC Shopping Network; has inked a deal with Miramax to write cookbooks and possibly start her own TV show
Reason to love her: Bills her style as "the Cliffs Notes approach to life"
Reason to loathe her: Looks like Martha, only younger
On Martha: "Martha is Martha. There's no replacing [her]."
Stumbling block: Will people confuse her with Sara Lee or Sandra Dee?