Flower Power

How one former guitarist gave a much-needed woman's touch to the rock 'n' roll music scene

What: Manufacturer of guitars for girls
Who: Tish Ciravolo of Daisy Rock Girl Guitars LLC
Where: Van Nuys, California
When: Started in 2000

Rock 'n' roll has long been a man's paradise, but Tish Ciravolo is hoping to change that with her Daisy Rock line of guitars made especially for girls. After all, Ciravolo, a thirtysomething musician and mother of two young girls, knows from experience what it's like for a woman to struggle to play a large and heavy standard guitar--she did that years ago as a guitarist in the Los Angeles music scene.

Ciravolo's idea for a girl-friendly guitar came to her one day while drawing a picture of a daisy with her then-2-year-old daughter, Nicole. After she added a neck and strings, the idea was born. She knew these had to be real electric guitars--not plastic toys. And she envisioned a guitar ergonomically designed for girls that would inspire them to consider a future in music.

Ciravolo's husband, Michael, happened to be the president of Schecter Guitars, so she pitched the idea to him, describing them as "guitars that fit little girls' fingers with fun, flowery and heart designs." He backed the idea, and Daisy Rock began as a division of Schecter.

But before long, the girl guitars ended up gaining so much attention that Tish spun Daisy Rock off into a separate entity. Today, the guitars are sold through authorized music and guitar stores nationwide.

Still, the road hasn't been paved with flowers, says Tish. Initially, she faced skepticism from some guitar industry mavens, but the buzz from consumers kept her going. With sales of $500,000 last year, Daisy Rock is on its way toward inspiring a whole new generation of musicians.

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This article was originally published in the May 2003 print edition of Entrepreneur with the headline: Flower Power.

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