Dollar Thrifty Automotive Group Launches Cobranding of Thrifty and Dollar <b></b>

Jul 4, 2003

Share

Tulsa, Oklahoma--Dollar Thrifty Automotive Group Inc. announced that franchisees of both the Thrifty Car Rental and Dollar Rent A Car brands may dual-franchise in selected smaller markets in which the company has decided not to operate corporately. Similar to Dollar Thrifty Automotive Group's own corporate stores, the dual-franchised stores will have the ability to share back office functions, maintenance and fleet between the two brands. All Thrifty Car Rental and Dollar Rent A Car customer "touch points" will be kept separate and served by brand-specific staff. -Thrifty Rent-A-Car System Inc.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

James Clear Explains Why the 'Two Minute Rule' Is the Key to Long-Term Habit Building
They Designed One Simple Product With a 'Focus on Human Health' — and Made $40 Million Last Year
Younger Americans Don't Necessarily Want to Retire in Florida — and the 2 Affordable States at the Top of Their List Might Surprise You
I Tried Airchat, the Hottest New Social Media App in Silicon Valley — Here's How It Works
This Side Hustle Is Helping Farmers Earn Up to $60,000 a Year While Connecting Outdoor Lovers With Untouched Wilderness
Are Franchises in the Clear After the Expanded Joint Employer Rule Was Struck Down? Industry Experts Answer 2 Critical Questions About What's Next.

Most Popular

Business News

A First-of-Its-Kind Flamethrower Robot Dog That Blasts 30-Foot Flames Is Now Available to the Public

Thermonator builds on existing technology — with a fiery twist. What could go wrong?

By Sherin Shibu

Business Solutions

Expand Your Business' Reach with This AI E-Book Generator for $25

Powered by intuitive AI, this tech enables you to easily create e-books that could generate income online.

By Entrepreneur Store

Business News

David Beckham's Company Alleges Mark Wahlberg's 'Duped' Him Out of $10 Million, and the Case Is Going to a Jury — Here's When the Trial Begins

Beckham agreed to become a global ambassador of Wahlberg-branded F45 gyms in 2020.

Leadership

We've Normalized Testing Our Employees. But Why Don't We Test Our Leaders?

Here's how leaders can grow and improve their leadership and management skills.

By Greg Waisman

Business News

Mark Zuckerberg Only Made $1 in Salary in 2023— But Earned Over $24 Million in 'Other Compensation'

Meta's CEO has been making $1 a year since 2013.

Living

This Wine Assortment Can be a Great Mother's Day Gift for $65

Treat your mom to an amazing selection of reds, whites, and a bottle of bubbly with this limited-time Mother's Day discount.

By Entrepreneur Store